Why Promotional Items?

Expenditures
€3.47 billion were spent on promotional items in Germany in 2016. This places promotional items directly behind TV advertising in second place, ahead of print, outdoor, radio, and online advertising.

Memory
Compared to other communication methods, promotional items achieve the highest recall rates for the advertised product (59%) and for the brand or company name.

Possession
91% of all Germans over the age of 14 own a promotional item.

Use
93% of recipients of promotional items actually use them.

Reach
Promotional items reach about 85% of the population over 14 years old on an average day, placing them at the top of the media, alongside radio.

Duration
61% of promotional items remain in the possession of the recipient for over a year.

Application
54% of all Germans like to use promotional items. The promotional item also builds trust (72%).

These statistics illustrating the importance of promotional items come from recent studies by GWW ("Advertising Effectiveness of Promotional Items 2016" and "WA-Monitor 2016" www.gww.de).